Strategic Research: Innovative methods of measuring the opinion of citizens in order to increase the commitment to the city
Today’s metropolitan administration cannot be run without a citizen survey. In the contemporary era, all organizations need continuous and reliable monitoring of changes within the organization and social, economic and political developments in society. It seems that urban issues need new methods for polling in order to be able to lead to an increase in belonging to the city along with reliable results. This comparative analytical project examines global experiences in measuring public opinion and opinion polls at different levels and based on the priorities of Tehran to provide operational solutions in defining communication platforms of the city and citizen and strengthening social capital and creating Empathy pays.
